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Optimize Your Website Yahoo Add URL Use this charge as a summery of what search engines like or not. The really are no all incumbering formula to get high listings. What I do is find what work best for the 2 to 4 of the biggest search engines and focus on getting high listings on them. Search Engine What's not indexed Slow Pages play a role? Content and location HTML Title Meta tags Keyword Frequency Link popularity What it likes AltaVista Search Engine Registration pages, text in graphics and multimedia files (use Alt tags), XML, Java applets, comment tags, Acrobat files, spammers Yes Very important, Top of the page Very important, should be unique for every page Not important Not mentioned, but the best location is title and top of page Important Uncommon words, good navigation, plain HTML pages with text only , themes, inbound links and keywords in link text. DMOZ Users: AOL, Netscape; AltaVista, HotBot, Google and Lycos directories Spammers Yes, considered poor design Worthy of indexing as determined by editors, and in appropriate category No, but the title filled in plays a role. No, but the description and keywords filled in play a role. No Not important for DMOZ, but is Important, for some of its partners, who use Inktomi Concise and accurate descriptions and keywords, choice of appropriate category Excite Not mentioned, but look at AltaVista, should be the same for all robots Not mentioned Home Page should have necessary keywords Not mentioned, but seems to be a factor Meta description is important, other meta tags are not. Not mentioned, but make sure they're all over your home page. Important Keywords on the front page, meta descriptions, themes Google Search Engine Not mentioned, see AltaVista for approximate guidelines, spammers Not mentioned Keywords should be close to each other. Content should include keywords in text or links Not mentioned, but seems to be a factor No Not mentioned Very important, especially from relevant pages Link popularity, keywords near each other, keywords in URLs and link text, themes HotBot Search Engine Frames, pages with cookie requirements, URLs with special characters (unless submitted through Inktomi's paid program) , spammers. Yes, pages can be dropped if a server is too slow Ranks on the length of the document and frequency of keywords. Most important Very important, both description (150 characters) and keywords (75 characters) Very important (standard requirements are 3-7%) Important, uses Inktomi Lack of stop words, meta tags, HTML titles, lots of keywords, link popularity, and click popularity (HotBot uses DirectHit) Inktomi Search Engine data base Users: AOL Overture HotBot IWon LookSmart MSN doorway pages, spammers, inappropriate material, hidden or invisible text Not mentioned Very important. Keywords work best when in title and throughout the body of the text. very important Meta tags are considered. Very important - 3-7% Very important. Keywords in the title, meta description and body of text, link popularity. LookSmart Directory Pornography, violence, illegal sites; sites with few pages, or little quality, temporary sites, spammers Yes, may be excluded Must be of high-quality, interesting, useful No, but you can fill in a title, which can be edited No, but you can fill in a description, which can be edited No Not important Quality content and look, good functionality and interactivity. Since a part of LookSmart uses AltaVista, see that section as well Lycos Search Engine Spammers, URLs with special characters Not mentioned Not mentioned Not mentioned, but seems to be a factor Not mentioned Not mentioned Not mentioned, but seems to be a factor Themes MSN Search Engine Spammers, frames - <noframes> tag needed No Not mentioned Important, should contain keywords Both are supported; description limited to 250, keywords to 1017 Important, 4-12 times Important, uses Inktomi Theme present throughout the site, site popularity, see LookSmart for directory submissions Northern Light Search Engine Alt tags, hidden or invisible text, spammers. Not mentioned Ranks visible text on the page, important to have keywords in text and title. Important, use keywords, up to 250 characters No Very important in the text (standard requirements are 3-7%) Very important Lots of links, lots of keywords in the text, uncommon keywords (common are of less importance). Yahoo Directory Spammers Yes, may be excluded Worthy of indexing as determined by editors, and in appropriate category No, but the title filled in plays a role. It should be concise No, but the description and keywords filled in play a role. No Very important, uses Google Concise and accurate descriptions and keywords, choice of appropriate category Search Engine What's not indexed Slow Pages play a role? Content and location HTML Title Meta tags Keyword Frequency Link popularity What it likes		Submission Software for a PC Download Free Trial    Index Summery Meta/Keyword Alta Vista Ask Jeeves DMOZ Excite Google Hot Bot Info Seek Info Space Inktomi Look Smart Lycos MSN Northern Light Yahoo The Webmaster Email Me