 Promote Your OWN Website |
 mac only software |
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Promote Your OWN Website |
mac only software |
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There are three major elements on your web pages that the search engine robots look at. It is important that you know what they are and how to manipulate them. Study the following article carefully. Your ability to get a high listing with your website is counting on it The Three Major Elements that the search engine robots look for Listed in order of importance These are all found in the HTML source document, not the page and the order they appear on your source document will appear like this:
Robots look at this first <Title>, and if it finds a keyword here your page will be displayed above other pages which only have the keyword in the main body of text. Therefore, choose your <TITLE> keywords carefully. Use a few of the most powerful ones (under 5 words) in your title<TITLE> unless your site consists of only one page. If you have plenty of powerful keywords and a good number of sub-pages, remember that each of those sub-pages has <TITLE> and <META> fields lying idle. Keep each sub-page <TITLE> short, with a different keyword or two in each. That way, whatever search string the user inputs, there will be one of your pages near the top of the list. The deep search engines do not place any significance on the alphabetical ranking of a page <TITLE>. Some standard engines still sort alphabetically, but these aren't worth worrying about. The only real advantage you'll get with a low alphabetical title these days is if you've placed your site in a Yahoo!
<META Name="keywords" Content="List your top 3 - 5 keyword and keywords phrases"> META keywords no long are a major factor in getting listed in most search engines. They cannot even carry the water of the page <TITLE>s and they also fall below page content keyword density in importance. But do NOT IGNORE META keyword tags. More search engines consider them now than a year go, and they are relevant at Inktomi, so it well worth your while to include them. Notes On META Tags: Don't repeat the same keyword or use it more than that 3 times - otherwise the whole lot is ignored and your page might even get 'penalized' (given low priority or even not included at all). Don't list your repeated keywords next to each other, it's easier to see that you're spamming. For example, if you have the 3 keywords - web, site, promotion - do this: web site promotion, website promotion, site promotion Not like this: web, web, web, site, site, site, promotion, promotion, promotion Notice that promotion has been listed 3 times, but in keyword phrases. Even so, you DO NOT want to use the word promotion in the meta tag in this page any more
Your text goes here. Use keyword in the first 200 to 400 words. It varies from service to service, but 200 words is the minimum. Keyword Density The deep search engines sort pages in order of the density of keywords in the document. It doesn't matter how many times keywords appear in the document, only the percentage. Keep the frequency under 10%. For Google, the more content you have on your page (with keywords included) the better you are. See Optimize for the differences. There was a time when a one paragraph "doorway page would work. It does not work very well now and I expect that trend to continue. I ALWAYS had decent luck writing a full page, but with a keyword ratio between 4% to 8%. What I try to do, is have a full page written, but have 2 or 3 "featured" keyword that attain that ratio. The trick is to include those keywords in the body text and still make the page read properly. Highest Keyword Density In the First Paragraph The power of the keywords in the main body of your page diminishes as you go further down the page, so try to have a high ratio of keywords in the first few paragraphs of text. This is not universal, though, and some search engines take the entire page into consideration. |
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