|
Creating
a Website
|
How
To Market
|
- By ©Judith Tramayne-Barth of http://www.agoodread.com/
-
- It is is easy. And, you don't need to spend a dime
--
- just time. Assuming you have a product or service of
value do
- the following:
-
- 1) First, you build a site which is search engine
ready, submit
- it to as many search engines and directories as you
can find.
- This is now harder as a lot of them have gone to
making you pay
- just to "be reviewed" but there are plenty of niche
directories
- out there which will bring visitors. You can use the
major
- search engines to find these directories.
-
- 2) Truly analyze who your target market really is.
Again I have
- an article which talks about this called "Targeting
Using A Mind
- Map." Once you have a target audience go to the sites
where they
- hang out and post to their message boards with useful
information
- and comments. Usually they will allow you to put your
URL.
- Don't under any circumstances put up a blatant
advertisement.
- People WILL click over to your site from these posts
plus it has
- the added benefit of increasing your link popularity
ratings when
- the search engines spider their sites.
-
- 3) With your target audience in mind, go to
yahoogroups.com or
- topica.com and input some keywords to bring up lists
that
- interest your target market. Look for a subscriber
base that is
- large and allows posting. Something like we do here
on Adland
- Digest and subscribe. But don't forget to click over
to the
- person's site who owns the list because they will
normally have a
- link page which will lead you to "like themed" sites.
Again,
- look for message boards, etc on these other sites.
Pretty soon
- you will just find yourself using these links instead
of search
- engines to find sites where you can market.
-
- 4) Write informative articles (read that content rich
with no
- hype) and place them on your website and make it easy
using an
- autoresponder for people to download. Make sure you
have a
- resource box on the bottom with a clickable link back
to your
- site. Also submit the articles to the lists on
yahoogroups and
- topica which are expressly for this purpose. Next,
visit sites
- which allow you to submit these articles on their
site. This
- also increases your link popularity status because
the sites
- place your article on their web site.
-
- 4) Correspond with the site owners who cater to your
target
- audience. Offer them something they can use on their
site. I
- built over 60 HTML pages of content rich articles
(mine and other
- authors) compiled them and offer it free to anybody
who wants it.
- They can put it up on their sites as a free download,
offer it as
- a bonus to their ezine subscribers and all I ask is
they put up a
- courtesy link back to my site. The book is extremely
useful and
- most people love not having to do the work, yet can
use it to
- their advantage. This is a win-win situation for all
involved.
- If you would like to read the informative articles in
this ebook,
- just click on this download link:
-
- 5) Think of ways you can market offline. Writing
press releases
- is one way. Newspapers need filler and if you can
think of a way
- to incorporate your product or service into something
newsworthy,
- the free publicity will also bring you targeted
customers.
- Another method is to use your car as an
advertisement. There are
- companies on the web which make removable vinyl signs
for your
- window or magnetic signs for your car. Also leave
your business
- cards (with your .com address on it) anywhere you
can.
- Conveniently leave one or two on tables at dentist
offices, at
- telephone booths, in an airport, etc.
-
- The idea behind marketing is to be consistent. You
can not do
- this sporadically and expect to be a success on the
Internet. It
- has to be a daily process. Over time, you will build
up a
- critical mass (meaning people will start recommending
your site)
- and your marketing efforts will become easier because
instead of
- you contacting them, they will be contacting
you.
-
- I hope some of these ideas help,
|
|
Hartfelt
Help
Welcome
Index
|
