 Promote Your OWN Website |
 Mac only software |
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Promote Your OWN Website |
Mac only software |
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Find out what really works. Don't believe the hype that Gateway or Doorway pages get listed higher in Search engines. I'm here to tell you this is a waste of your valuable time. If you follow the guidelines I've given below, you should increase your position and, if you do it right, be ranked in the top 10. The following list (in order of importance) will show you how: Think about what keyword or phrase your visitors would input into a search engine if they wanted your product or service. Use these keyword(s) in your title and make sure you don't use more than eight words (five would be better). For instance, let's say you kids toys. Your keyword phrases would be kids toys or childrens toys because these are the words someone might input into a search box when they are looking for this product. So you use these keywords in your title (i.e., "childrens toys and kids toys at XYZ.com") on your index (home) page title. Then figure out what else they would input like "barbie doll" or "toys dolls" and put these in other titles on subsequent pages. The object here is to use each page on your web site as a place your visitor can enter from when clicking on a search engine link. Not just a link to your home page. If your site has 20 pages filled with childresns toys and games, you have the opportunity to have 20 different keyword phrases your visitor might input into a search box and thus come to your site. Webmasters make the mistake of just putting in their business names. Unless you're Sears, KMart, etc., your name doesn't mean squat to the average surfer. But if your title uses words which somebody is searching for, your site will come up first even before the "branded" names. And, instead of just getting hits, you are getting targeted hits. Also make sure your keyword or phrase is the first word(s) in your title. This also helps rank your site higher when push comes to shove and another site has the same keyword or phrase. You have the opportunity to make every one of the pages on your site a gateway or doorway page. Instead of wasting your time writing gateway (doorway) pages, finding web hosting sites to place them on and redirecting them to your home page, design the pages on your site to do the same thing. |
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